Our friend Stephen Timmer came to us with an idea to raise $10,000 from 10,000 people for a charity that is based in the U.K. and Africa. A relatively small amount of content & the non-corporate aspect of the project allowed us to create a very dramatic & emotional visual appeal. The backdrop of essentially the entire website is full-screen photo of hopeful African children peering out from the computer monitor and directly into the viewers’ eyes.
Lots of motion (courtesy of jQuery) keeps things from getting too maudlin & serious.
