You don’t have to be an SEO specialist to know there’s been a good deal of change at Google as they develop their page ranking and search algorithms. Changes to these algorithms are hardly a new thing, but the significant Penguin update in April of 2012 compounded an initiative that began with Panda in February of 2011. The “Panda” update in 2011 targeted spun content sites, harshly penalizing websites that featured low-quality or unoriginal content. Penguin takes this one step further, looking specifically to penalize underhanded SEO tactics along with over-optimized content. Google has actively de-indexed a significant portion of spam based sites, and any link equity tied to questionable content can penalize you. At Circle Tree, we know how important understanding these changes can be to our community and are offering some specific steps you can take to deal with these changes.
7 Steps you can take to improve your SEO:
1. Be familiar with the Webmaster’s Guidelines.
2. Know your website. Remove any links that appear to go against the Webmaster’s Guildelines. Check the basics: make sure your pages have quality titles; ensure your links are pertinent to your business, and reputable themselves.
3. Update your content! Frequent, original updates to your website, blog, social media presence goes a long way towards helping to build not only your credibility and community, but your natural page ranking as well. Be choosy, keep your shared information pertinent and timely; and this will not only help drive traffic to your website, but help expand your online presence which will in turn, contribute to building ranking with Google. One great way to know that you are heading in the right direction is when your new content is responded to with likes, +1s or retweets! This is a more active, long-term solution but it will be looked upon much more favorably then purchasing or exchanging low-quality links for money. Don’t neglect Google+ as part of your social media presence. Google receives good social signals from its own entry into social media which will help your rankings.
4. Write and build your content for your readers, not search engines. This will improve your content quality dramatically which will in turn impact your ranking accordingly.
5. Build guest blogger or posting relationships. Partnering with with a popular blog in the industry or exchanging a post or two can really make a huge difference. A bigger audience, larger followings, and a greater chance for natural back-links can should not be overlooked as part of your long-term strategy to boost your ranking and add value to your community at the same time.
6. Avoid Link exchanges! If it seems too good to be true, it probably is.
7. Know your limits. If you are too busy running your business, completely overwhelmed by SEO, or don’t even know where to start, jot us an email or give us a call. We’d be happy to review your site, and tell you how our SEO services can put you on the right track!